The sky is more blue, originally uploaded by It’s a mobile world.

How do we persuade people to live more sustainable and make better choices? This is one of the big questions of my research.
In China I saw this example of local adaptation, using images of blue skies to promote solar energy. In Spain for instance this would not work, but in grey-skied Beijing blue skies can be what is needed to make consumers aware of the benefits of sustainable choices.